I was in charge of bringing this campaign to life throughout Spain (Madrid and Barcelona).
It was a beautiful challenge because each headline was selected with great care. Creativity was the most important thing. The results were incredible.
Airbnb Categories is a new way to search that makes it easy to discover millions of homes based on their style, location, or proximity to a travel activity. We let the world know about it with a massive, hyper-localised outdoor campaign.
